Search Engine Optimization - SEO Rochester NY - internet marketing and online sales.

 

SEO - Who's job is it?

During initial interviews with prospective clients we point out serious search engine optimization flaws associated with otherwise superior web sites. Often the first reaction is that their web developer didn't do the job right. NOT TRUE. We are quick to point out that search engine optimization or web positioning is a very separate skill. Web site construction employs professionals in design, copy writing, database development, among others, working as a team to produce the finished product.

 

SEO web positioning requires the analysis of search patterns for particular offerings and also information associated with individual products along with on-line competition Keyword selection is critical. The ever changing rules set by the search engines require continuous education and makes outsourcing this process far more cost effective than keeping it in-house.

 

Although we offer complete web site design and development, we never suggest that you abandon your current developer—rather, we seek to work with them and educate them on the newest web positioning techniques.

 

See choosing a search engine optimization company.

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"Marketing methods stimulate a need -
SEO web positioning satisfies that need".

Search engine optimization - also known as SEO, is the first step in the internet marketing process. When asked, consumers point to search engine results as the number one way they now find products and services. Marketers named web site positioning techniques in three of the top five internet marketing methods that generate the greatest return on investment (ROI).

 

Getting to the top of search engine results is important but because search engines change the way they index pages, staying in the top position can take as much work as getting there.

Search Engine Web Positioning -

Everyone - and I mean everyone always asks, "How do you do that?" Trying to explain search engine optimization sounds something like this...

"One factor is the position of keywords within the web page...[and] also the code behind that page. The length and content of the page title ... Another factor is meta tags... provide information such as page description, picture titles (alt tags), keyword lists, ... Some engines... ignore these tags... read a finite number of characters into those tags. Having your keyword in the file name ... if your file name is too long... may be ignored. Body text is most important... first 150 to 250 characters are most critical... "

And on it goes. The more you try to explain website optimization, the more confusing it gets.

 

There are numerous resources on the subject of search engine optimization and web positioning, some can be found through links on our resources page.

 

For most companies, hiring a professional will yield better and quicker results. Here are some things to consider when hiring a search engine optimization company.

It starts with research -

Keyword research provides an overview of how many people are searching for your products and services, the number of competing sites, and niche phrases that could generate buyers - not just traffic. Research also provides information about the usability of your site as compared to competing sites.

 

Web Positioning and Search Engine Optimization are just the start... What happens when your site is found?

Web Design Issues -

Design speaks on many levels and people will form an opinion of your site in seconds. The majority of designers still think in terms of magazines or other print media. It's important to be aware that graphic design for print is different than web design.

 

Flash, Java Script and even some data driven information within your code can create an obstacle to web positioning. Rearranging information to deliver better content for search engine optimization will change the look of your page. This doesn't mean your site will lose its aesthetic appeal; it only means it will change—accept it. Search engines don't know what your site looks like, content is the only consideration. People will skim over content looking at imagery and headlines first. Search engine optimization should creatively satisfy both needs. Web positioning techniques will deliver visitors but the usability of your site is what will keep them there.

The Quick Fix -

And cheap too - right? Choosing one of the many quick fix schemes or services for guaranteed search engine optimization simply won't work in the long run. Spamming techniques that might achieve a higher ranking for your website for a while can eventually get it dropped from the index for spamming. These quick fixes also don't take into account best keyword selection or usability issues. Isn't it true that "you get what pay for"? Many have been burned, making them think that search engine optimization or web positioning is a waste of time and money. A worthwhile positioning program is a thoughtful process that takes time!

Doing It Yourself -

Changing your oil, cutting your own hair, Installing new plumbing—Many services can be done yourself, including web positioning. The information and processes are freely available on the internet. The question is will you? Can you afford the time or personnel required to keep up with changes and maintenance? Understanding the entire process requires a lot of patience and passion. Our best clients are those who have already tried it and understand it. Outsourcing these services will provide much quicker results.

The Cost -

If you already have a marketing budget, search engine optimization services may not cost you anything extra. The features and benefits of optimization outweigh other forms of marketing in the long-run. Most of our clients with marketing budgets simply transfer funds from other marketing sources and put it into SEO internet marketing services. An example would be to cut back on trade magazine ads, yellow page, or other directory advertising and use those funds for search engine optimization. Example: One client went from spending $1200 per month on a large yellow page ad to a smaller ad costing $400. Our cost to this client is $500 per month. More revenue (600% more! - reference available) is now being generated through web positioning than the yellow pages and the client is saving $300 per month!

 

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SEO Management Services

Our clients range from local markets to worldwide manufacturers. Search engine optimization is part of every site built. Our latest SEO project is for nursing homes in the Rochester, NY area.